I took the iOS 6 plunge late yesterday. I didn’t have a chance to dive deep into the features & functions until this morning when I discovered the little gems above. Once again, iPhone users finally have some much needed obvious abilities.
In this new iOS update you can now add video or photo where ever you want inside an email. You can also now use simple word processing functions like bold and underline. And finally there is a quote function to set quotes in emails.
I’ve worked in the tech sector. I know how product marketing and product life cycles work. I’ve been a part of meetings where we evaluated products with engineering heads to develop core functionally / feature lists. We would also come up with competitive edge lists and our wish lists. It was always a balance to bring to market a product the consumer would embrace as functional and relevant.
Of course, Apple breaks all of those fundamental rules. I sit here in amazement wondering how they consistently release product updates in a life cycle that has a gapping basic functionality hole. I don’t know if its a mix of arrogance and stupidity, or they really think they can lead consumers away from these basic functions.
When the iPhone first launched, it was the simple copy and paste function that was left out. It was not overlooked in the world of smartphone users, but it was accepted as an “oh well, I still want it” hole. Flash forward years later and we celebrate 3 more very basic word processing feature updates. It’s Apple’s way, or the Droid highway while Apple still commands the market share.
What’s your favorite, “glad they finally added that,” feature/function in the new iOS?
Breathe In Smile Out,
Chris
