Tonight, unbeknownst to Mr. Godin, I have him as a guest blogger. I have been a student of Godin since his purple cow days. He is brilliant. His approach to blogging is like a good espresso. Often short, but packed with great insight and brilliance. This post captures Mr. Godin’s innovative philosophy to tribes and audiences. Without further adieu, here is the one…the only…Seth Godin:
Actually, they’re not yours
When you say, “my customers,” or, “my readers,” you’re using a shorthand, but you’re also making a mistake.
We’re not yours.
Your readers aren’t going to spread an idea merely because you ask them to.
Your customers aren’t going to buy an upgrade just because you issue one.
In the short run, sure, momentum may keep things going. But in the long run (and all the important stuff is in the long run) those individuals, that tribe, is going to care about what they always care about–itself. If you play a part in their version and vision of the future, then sure, go along for that ride. But no, you don’t own an audience.
Sometimes, if you’re lucky, you rent one.
To read the full blog post click here. I would highly recommend adding him to your daily RSS, if you haven’t already.
Breathe In & Smile Out,