So, what’s wrong with this picture? Can you spot the brand killer? Do you see what I see?
I’m not sure what happened between the nice professional sign hanging and the boarded up spray painted one, but I’d venture to say there was a little mis-step.
Now, I’m not the brand police. I have some grace for local restaurants trying to do it right. But, I just have to say this one couldn’t go unnoticed. We are in the south, but we’re not in hurricane season quite yet. You gotta lose the boarded up window sign!
There is a simple rule when it comes to brand management. Be consistent! Don’t step backwards or allow any compromise…subtle or large. Once the bar has been set, leave it or raise it. Don’t lower it down to a plywood board and spray paint.
Breathe In & Smile Out,