digital :: Chris Estes

I ran across this today at SXSW 2013. This is the epitome of bad music marketing. It represents the stupidity of throwing up a print advertisement, digital banner ad, or even a billboard without any strategy. This was just another piece of unnoticed noise in a stream of people shouting for attention.

Yes Tal B, you are on iTunes…along with 28 million other songs screaming for attention. The average indie band on iTunes that doesn’t have a team or strategy to actually message, brand, and develop a real fan relationship will end up with less than 1,000 downloads. That’s a micro fraction of the 25 billion song downloads iTunes claims.

Don’t become this statistic. Don’t think like Tal B, believing a poster on the streets of SXSW will actually move anyone. If Tal B was thinking strategically, he would have a free download link for a song. He would have a QR code for a website landing page with the free download, a video, a welcome from Tal, and a way for people to really connect with him.

This was a good reminder for me today. I took time to notice, not for the reason he intended. Remember, behind every great success in music there was a great strategy map. It doesn’t happen by osmosis or a half-cooked attempt.

Breathe In & Smile Out,
Chris

I have always loved the art of environmental projection. I had a glimpse of this back in the day at the Pink Floyd “Division Bell” tour. Since then, my friend Stephen Proctor (click his name to see some way cool web expressions of what he does so well) has introduced how it can be used in a worship environment. In fact, I came upon this Kickstarter campaign from a tweet Proctor sent out in support of the project. I love that we are seeing this new art expression come through the Church. In centuries of past it was the Church that was the epicenter of art. I believe God is raising up a new generation of worshippers that will bring that back to His bride.

There is about 6 hours left to back this new Lumenoids project. Check out their video here on the Kickstarter page, and take a look at some of the inspiration they had in making this. We will definitely see more expressions of augmented reality in the future of live music. With our second screen devices readily avaiable and people wanting to use them to interact and engage in live arenas, the future is wide open (here is a recent post on this). I’m fortunate to know some people who dream and work in these spaces. Stay tuned for some new projects that will sit on the cutting edge of these technologies.

Breathe In & Smile Out,

Chris

Archive for digital

You And 28 Million Others

Houses Of Worship Kickstarter Campaign

A Word From Seth

FB

Category

Archive

Site Search

Blogroll

Recommended

Connections