I’m on my way down to Relevant Media Group for some studio sessions with one of our newest (and coolest!) worship artists Sarah Macintosh. As I’m at about 39,000 feet above the ground, surfing the boingo net I’m thinking about how much marketing has changed in just the last 5 years. It’s all about content now. The noise of disruptive “push-marketing” doesn’t work anymore. People want, and expect, rich content experiences.
When I think about great content creators, curators, and publishers I think about my friends at Relevant. I’m honored to have the partnership we have to create great content. I’m extremely thankful that they have cats like Chad Michael, Cameron Strang, Chris Miyata, and Josh Babyar who have vision beyond a simple video shoot. I’m excited to see how Sarah’s content will connect across their channels. It will be unconventional. It will be real. I believe it will make lasting connections.
It’s easy to say, “Yeah we’re doing social media! We do digital marketing…” I’m fortunate to work with guys like Jim Gray, Mike Worley, Chad Powell, and Jamie Rowe who are innovators in this space. They eat and breathe that little picture-gram above. I’m excited to see the splash we make this year with all of these partners, artists, and visionaries.
Breathe In & Smile Out,