In my pursuit to build and execute the best marketing plans, I have realized it all really depends on relationships at the end of the day.
Relatioships with the community you are speaking to. Relationship with the gatekeepers in those communities. Relationship with the vendors you are using to send the message. Relationships with the artist you are marketing. Relationship with marketing elememts, technologies and channels. Relationship with the team who will execute the plans.
We are strenghtened by our relationship…we were created for relationship..our focus and time should be poured into them.