I’m on my way back from Creation Fest Northeast. What a blast!!! So many bands, so many stories, so many people gathered to celebrate and praise our Creator. Check out Video Rocket for recaps from the festival and some daily blogs/promos from Worth Dying For.
The most amazing part of the festival to me was simply the power of music. From all ages, races, sex, denominations, and any other category you can think of….music transcends them all. The power of music to me is in the connection. The connection meets you where you are and becomes the soundtrack for the moment. When you combine that with music that connects with our Creator…then you see a power at whole new level.
For me personally, beyond the stage and the bands…i witnessed a group of 40,000+ stop for a moment to light candles as an act of worship. The music was simple, the lights were off, and this was the view from the stage as Paul Baloche and Amy Grant led worship.
There are a ton of other moments to blog…but with 2 hours of sleep and sitting quite red-eyed in the ATL airport…this is about all I can muster up. By far the highlight of weekend though, enjoy.
So I have a funny story about the Lincoln Brewster single “Today Is The Day” that is blowing up at iTunes right now…currently number 3 on the Christian single download charts! We originally had a team member who didn’t want to go this early to iTunes since Lincoln Brewster was an established artist and “didn’t need to have additional exposure to the single this early.”
That is exactly the paradigm that the digital revolution has blown up…the power is not in the hands of the label to dictate when, how, and where the single will go out. The people have the power…and they want it now, and they want it easy. Digital sales and distribution is now part of the marketing set up…its not something that you can hold out until just before the album drops. The market won’t allow it…and i’d venture to say Lil Wayne’s strategy behind the single “Lollipop” was a main catalyst to a 1 million plus street week.
The root of this paradigm is fear. It’s fear that control is not mandated by the label. But the sad thing is the labels still have control…the control to embrace these new paradigms to serve the market. Why wouldn’t i want the single for sale when its the most added song on Christian Radio and the artist is about to embark on a heavy festival/tour schedule??? The day labels and staffers think they will shape the market around their antiquated paradigms is the day they die in them.
There is no better marketing then a popping single. And when you add that fans can get it now, and virally buzz about it even more…then you get a bigger & better street week. It’s not rocket science, and most Labels get it…it’s still the die-hard staffers who will die in their paradigms.
Do you see opportunities or threats…it’s all a matter of perspective. As a note of interest, Lincoln Brewster is honored to have this initial success…loves that the single is out and will promote it from every stage he’s on from now to the Sept. 23 street date.